Back in February we foretold the impending launch of the Globe Zero4 range in Queensland!
Because our blog correspondent has been very busy in recent months … here is an overdue update to confirm the exciting news that the launch has indeed happened … and also the interesting twist that occurred on the night!
Lars Schmidt Hansen, the global CEO for the Danish brand used the Australian launch events to announce that his company had made the bold move to ‘rebrand’ to take on the new name of +HALLE.
Halle is the name of one of the owners and the PLUS sign is symbolic as it denotes the commitment the company has to working in partnership with the clients, the designers, the distributors and all other stakeholders going forward.
At the Brisbane launch, Lars was presented with a helpful guide to Australian slang so he will be able to understand our communications into the future. Lars then ceremonially put a framed copy of the new +HALLE company brand logo on the Offiscape wall replacing the GlobeZero4 logo that had been placed there for the event!
A Penny Side Table was a prize give away and there have been orders for +HALLE product since the event including a large Runway ottoman setting. The same week that +HALLE launched in Queensland, launch events were also held in other states and while Lars was here in Australia the team were given comprehensive updates and training in the latest products.
One of the exciting aspects of the +HALLE range is that quite a substantial number of the lines are being made here in Australia to the Danish approved standards under a special licencing agreement. This is great for lots of reasons but it saves shipping costs, it provides faster delivery and it allows you to support Australian manufacturing while still getting the quality of international European design furniture.
There are lots of beautiful seating, tables and accessory products within the +HALLE range distributed in Queensland with the support of our interstate partners INTERSTUDIO. We have many of the +HALLE designs here on the Brisbane showroom so let us know if you would like assistance on a +HALLE product.